If you work in photography or print, and you already sell prints of your work, you probably already have a high-resolution file that can be uploaded straight away.

This gives buyers instant access to the artwork-and saves them the cost of having the artist print and deliver it. Although the marketplace was big, buyers still wanted real artwork for their walls, and digital art felt a little like cheating… so what’s the appeal of downloadable art? I want it now! Digital prints mean no delay.Īs home printers have become more sophisticated and produce better quality images, buyers can see the benefit of buying a digital artwork to print at home. They could create landscapes, still lifes, portraits and figurative work taken form real life, photography or simply their imaginations. What are digital downloadsĭigital downloads really began with graphic artists working in Adobe illustrator or similar software. Graphic designers could render abstract artwork without ever buying a canvas or opening a tube of paint. Whether it’s art classes or selling greeting cards, successful artists know they need to exploit all the ways they can to make a living from their art, and digital downloads are a growing revenue stream for 2D artists. Prints are the fastest-growing segment of the art market-and selling digital downloads allows buyers to purchase your work and print it themselves.

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